Our Story
While the world tackled other single-use waste, batteries remained a massive, ignored problem—10 million single-use batteries are tossed every day in the US. Rechargeables existed, but none were good enough to replace disposables. We asked ourselves: what would it take to make a rechargeable so good no one would go back to alkalines?
The first time I recharged our prototype Paleblue batteries, I realized: “I didn’t go anywhere, buy anything, or throw anything away.” That simple moment sparked our mission: End single-use battery waste. It drives us to keep innovating, pushing forward, and sharing the impact of what we do every day.
Tom Bishop
Founder/CEO